One of the main tasks for my internship at CARE Social Ventures is adding a gender lens to preexisting marketing materials and incorporating gender criteria into the business plan, stage gate process and portfolio evaluation criteria. The parent organization, CARE International, has the gender lens built into their work and methodology and all projects are evaluated with a gender lens. However, at CARE Social Ventures, there has not been an explicitly stated focus on gender despite CARE International's broad commitment to improving gender equality. I was tasked with updating all marketing and investment materials to explicitly mention the gender lens based on the gender criteria set by CARE and industry standards.
The gender criteria for social ventures is broken into two categories; direct criteria and indirect criteria. The direct criteria takes into consideration entrepreneurship, leadership, employment and consumption factors. The indirect criteria is comprised of an evaluation of the portfolio companies that meet the direct criteria. The incorporation of this information into marketing materials allows CARE Social Ventures' partners and investors to get a better sense of the priorities of the organization, namely the specific focus on poverty eradication and gender-inclusive growth.
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